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University Marketing and Communications

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  4. UH Bulk Email Policies & Procedures

Guidelines & Policies

UH Bulk Email Policies & Procedures

  • Per MAPP 10.03.01, all protocols and procedures for using the University’s bulk email resources will be determined and supervised by the vice president for marketing and communication in conjunction with the vice president for advancement. The only exceptions will be those policies and procedures implemented to meet specific security and/or technological requirements.
  • All UH bulk email will be sent using only approved distribution tools. At this time, all internal bulk mail must be distributed using SendIt, and all external bulk email will be sent using BBIS. UIT supervises the administration of SendIt, and the Division of Advancement administers BBIS.
  • All requests will be submitted through the platform. Requests to send to an “all” audience (e.g., all faculty and staff, or all students) are reviewed for adherence to editorial and production guidelines. Acceptable submissions will be scheduled on a master calendar that tracks submission, production, and delivery schedules of all bulk email, maintaining a balanced distribution schedule.
  • Additional bulk email guidelines incorporating “best practices” within the industry to improve technological efficiency and editorial effectiveness may be developed if deemed necessary by the vice president of marketing and communication and vice president for advancement.
  • For more information about distribution of bulk email to internal audiences, please email ecomm@uh.edu. For more information about distribution of bulk email to external audiences, please email annualgiving@uh.edu.